Privacy Policy

Prime Potential (UK) Limited

1. Who We Are (Data Controller)

Prime Potential (UK) Limited is the data controller responsible for your personal data.

Registered Company Name: Prime Potential (UK) Limited
Email: info@prime-potential.co.uk

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. What Information We Collect

We may collect and process the following types of personal data:

Information You Provide to Us

Name
Company name
Email address
Telephone number
Postal address
Any information you provide in messages, forms or email correspondence
Account registration details (where applicable)

We make clear at the point of collection why we require this information.

Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device type
Internet Service Provider (ISP)
Date and time of visit
Referring/exit pages
Pages viewed and time spent
Clickstream data

This data does not directly identify you and is used for analytical and security purposes.

3. How We Use Your Information

We use your personal data to:

Provide, operate and maintain our website
Respond to enquiries and provide customer support
Deliver our services and manage accounts
Improve website performance and user experience
Develop new services and features
Communicate updates, service information and (where permitted) marketing
Detect, prevent and investigate fraud or security issues
Comply with legal obligations

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual necessity – to provide services you request
Legitimate interests – to operate, improve and secure our business
Consent – for certain marketing communications or non-essential cookies
Legal obligation – where required by law

Where we rely on consent, you may withdraw it at any time.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Ensure the website functions properly
Improve performance and usability
Analyse visitor behaviour

Where cookies are not strictly necessary, we will request your consent before placing them.

You can manage cookie preferences through your browser settings.

6. Log Files

Like most websites, we use log files as part of hosting and analytics services. These record technical information such as IP addresses, browser types, timestamps and referring pages.

This information is used to analyse trends, administer the site and improve performance. It is not used to personally identify visitors.

7. Third-Party Services

We may use trusted third-party providers to support our website and services (such as hosting providers, analytics providers or IT support services). These providers only process personal data on our instructions and are required to protect it appropriately.

Our Privacy Policy does not apply to external websites linked from our site. We recommend reviewing their policies separately.

8. Data Sharing

We do not sell your personal data.

We may share information where necessary:

With service providers acting on our behalf
With professional advisers (legal, accounting, insurance)
With regulatory authorities or law enforcement, where legally required

9. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy, including to satisfy legal, accounting or reporting requirements.

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate or incomplete data
Request erasure of your data (in certain circumstances)
Request restriction of processing
Object to processing
Request data portability
Withdraw consent (where processing is based on consent)

We will respond to requests within one month.

To exercise your rights, contact:
info@prime-potential.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.

11. Children’s Information

Our website and services are not directed at children under 13. We do not knowingly collect personal data from children.

If you believe a child has provided personal information to us, please contact us and we will promptly remove it.

12. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction.